Tish is driven to unlock the better stories of visionaries, brands and organizations.

She has worked with Fortune 100 brands in a range of categories including food, beverage, beauty, baby care, health and wellness, energy, luxury, home care, spirits, financial services, health services and pharmaceuticals. Tish specializes in brand strategy and communications, qualitative research, insight and innovation. Her work delivers growth and innovation–exploring fresh ways organizations, products and brands can participate as cultural citizens and forces for change; this has transformed some of the most iconic brands as well as startups, small businesses, and nonprofits.

Explore some of her best work with companies and brands moving towards something bigger and better.

Featured

Updating a Beloved Beauty Brand

In 2002, Tish was tasked with this strategic challenge: How do you sell anti-aging products to women whose skin remains youthful well into their early forties? Through a rigorous approach and keen insightful thinking, she developed a strategy and big brand idea that resulted in a highly persuasive campaign that secured Pond’s position as market leader in the Philippines and Mexico.

A communication platform laid the foundations for succesful new product introductions. For anti-aging and skin brightening, both the thinking and the campaign that were launched in Southeast Asia were adapted in Latin America.

Read the case study here.

Launching a Tech Brand That Filled A Gap in the Market

As co-Founder of the Paris-based Womens Worldwide Web, Tish was most highly involved with the conception of the brand, selection of the brand name, logo and language. Rooted in a deep understanding of its core female target, their world view about a better future and their instinct towards collaboration, the brand ushered in a new frontier in harnessing the power of digital technology as an agent for positive impact.

Today, we reach an online community of over 40,000 people and our work has helped hundreds of thousands of the world's girls and women.

Read the complete case study here.

Sleep Innovation Strategy Impacting Babies and Mommies, Sleep Systems, Apps and Tylenol

From 2007 through 2009, Tish was the strategy lead in a global exploratory into this challenge: How can Johnson & Johnson harness all its scientific and medical expertise to deliver holistic consumer solutions for the global epidemic of unhealthy sleep? Through an involved methodology beginning with a Knowledge Activation workshop among stakeholders, depth expert interviews, consumer research, concept building intensives and product design sessions, she lead an interdisciplinary senior client team into innovation opportunity areas populated by product innovations. These spanned existing J&J brands as well as potential spaces J&J could expand into.

The work continues to be relevant today, impacting Johnson’s Baby products, Tylenol PM and the emerging world of digital solutions through healthy sleep applications and platforms.

Read more here.

Creative Breakthrough Sparked by Powerful Insight

In 2012, two iconic brands formed a partnership. Tish was the strategic lead who drove the strategic thinking and powerful integrated campaign direction for the powerful Tide-NFL partnership, rooted in powerful consumer insight and a deep understanding of the partnership's cultural significance.

When two of America's beloved brands come together; no matter that they are tough on stains one is or how tough on the field the other is–their common ground is all heart.

Read the case study here.

Pushing a Niche Brand into the Mainstream

In 2012, Tish was the strategic lead in identifying a new position for the Sabra brand, which was very popular at the time among a niche audience. To overcome misconceptions that Sabra was not fun enough for the typical fun occasions when people seek dips, Sabra had to bring out its fun and flavorful side.

The result was a successful integrated campaign Inspired by powerful insights into the consumers and the culture.

Powerful Brand Experience, Onsite and Online

Tish holds the license, is head organizer and drives the brand experience for for NYC’s longest running and most active TEDx events program. She leads a team of ten and under her leadership, they have employed a three pronged strategy:

•Selective programming and my close guidance in curation results in more dynamic salon experiences

• Systematized event production provides a seamlessness that enhances the salon experience

• Utilizing social media strategies extends our brand experience beyond our weekly event

Results: A 50% improvement in participant diversity and a 150% increase in our database year on year.

Tish has had the good fortune of a solid international career in brand strategy and story, communications, research and innovation. Over the years, She has come to a substantial understanding of best practice strategy on the world's most iconic brands, including: