Nicely done, Uber! This is SO High Fidelity!

It seems my inbox is the gift that keeps giving these days!

Whereas yesterday's low fidelity moment  was met by Klout with equally low fi silence, today's story is a totally opposite High Fidelity success story brought to you by Uber.

Uber is too cool for school! https://www.uber.com/cities/new-york

Über got this one so right. It totally understands every New Yorkers shopping-then-schlep struggle, and solves this problem with a wink and a smile. And as if this wasn't cool enough, when I hit them up on twitter, they totally went there with me. 

@TishValles You know you want one! We hope you request an #UberTREE tomorrow. :)

— Uber NYC (@Uber_NYC) December 4, 2013

To this I say, well done. Very well done, Über. That is oh so very High Fidelity!

PS - you now have me SERIOUSLY considering a tree. I am ALMOST there.

That's so Low Fidelity...

So, this found  its way to my inbox this morning.

And at first, it made me sad. But now it just makes me mad. What a MASSIVE CRM fail for a brand that claims to be all about clout and influence. 

All I can think is, "that's so LOW FIDELITY."  And who has time for LoFi? Aren't we all tired of the noise and static of high-pitched, attention-seeking tactics that give marketing a bad name? 

It's easy to stay silent in the midst of the endless assault of all these small-minded, poorly executed tactics. But those days are over. I am a brand fanatic, and I believe that, when done right, marketing can be engaging, entertaining and at its best, has the power to shift conversations in a good way.

Silent no more, I'm gonna start calling out all things LoFi and stand with High Fidelity. And I'm starting right here - right now. 

Dear Klout: That's so Low Fidelity.

Signed, [FirstName]