So, this found its way to my inbox this morning.
And at first, it made me sad. But now it just makes me mad. What a MASSIVE CRM fail for a brand that claims to be all about clout and influence.
All I can think is, "that's so LOW FIDELITY." And who has time for LoFi? Aren't we all tired of the noise and static of high-pitched, attention-seeking tactics that give marketing a bad name?
It's easy to stay silent in the midst of the endless assault of all these small-minded, poorly executed tactics. But those days are over. I am a brand fanatic, and I believe that, when done right, marketing can be engaging, entertaining and at its best, has the power to shift conversations in a good way.
Silent no more, I'm gonna start calling out all things LoFi and stand with High Fidelity. And I'm starting right here - right now.
Dear Klout: That's so Low Fidelity.