RAISE YOUR EXPECTATIONS TO RAISE YOUR GAME
TISH VALLÊS, eCSI President and CEO
Have you heard of the Pygmalion Effect?
It’s a proven phenomenon in which high expectations result in improved performance.
When we expect more from ourselves and each other, we push harder to achieve our goals. When we surround ourselves with positive people who expect the best from us, we rise to meet these high standards.
This is the world I see, a community that lifts each other to our greatest potential; that inspires growth and excellence in one another; collaborators and co-creators fueled by a growth mindset.
This is the kind of leader I aspire to be: one who will ask of teams what I am willing to do myself; who has high expectations of myself and my team; who wants only the best for you, because I see the best in you.
Hello. I'm Tish Vallés and my focus is on empowering businesses to navigate the dynamic Philippine market with strategic leadership and marketing communications excellence. The essence of my role is to cultivate a customer-centric approach, ensuring that our clientele—business owners and entrepreneurs—benefit from our empathetic understanding and innovative solutions.
As a global Filipino leader, my mission is to elevate Filipino excellence worldwide. Through effective solutions, business building communications and branding, we've co-created winning strategies that not only foster organizational growth but also contribute to nation-building. Our team's dedication to developing communities and moving the world forward is unwavering.
I have over two decades of experience in advising a diverse clientele spanning start ups, multinationals, art organizations, multinationals, non profits, Fortune 100 companies and Philippine based international conglomerates. My expertise in innovation, strategy, brand building and strategic communications have been instrumental in crafting and executing brand and business strategies that align with corporate missions and foster growth and industry advancements. These competencies are a testament to a career dedicated to innovation and strategic thinking, ensuring that every initiative contributes to the development of people and progress towards an equitable world informed by compassion and creative problem-solving, where successes are shared and prosperity is accessible.
As President of TISH VALLÉS CONSULTING, I advised and partnered with: international brand consultancies; innovation companies; market research boutiques, and agencies specializing in integrated communications, digital communications, cultural movements, corporate brand and reputation; non-profits, startups and SMEs.
An advocate of brands and businesses as citizens and co-creators of culture, I am a Clio award-winning copywriter and a scholar award winning strategist for planning effectiveness with nearly twenty years of successfully delivering business growth and development. My high-fidelity strategies have transformed some of the most iconic brands as well as start-ups, small businesses and non-profits. I have been a Head of Strategy, an Ogilvy Asia Pacific Regional Planning Director and Global Planning Director, and a Saatchi North America Planning Director.
With a focus on Research and Innovation Brand Strategy and Story, my expertise areas include: Brand Positioning and Story Development, Employer Brand, Corporate Communications, New Product and Innovation Pipeline Development, Integrated Campaigns, Multi-Market Strategy, Strategic Branding, Qualitative Research, Market, Cultural and Consumer Research, and Workshop Design & Facilitation. I have worked with Fortune 100 brands and companies across varied categories including food, beverage, beauty, baby care, health & wellness, energy, luxury, real estate, hospitality, spirits, financial services, health services and pharmaceuticals.
I am also a poet, writer and facilitator. My poetry has appeared in international publications like Quill and Parchment and Paris Lit Up and I have read at the louderARTS Project in New York, the LEAF Lake Eden Arts Festival in Black Mountain, the Taos Poetry Festival in New Mexico, and at the Boulevard San Michel in Paris. I have written poetry my whole life and am in the process of working on a novel series.
A lifelong social entrepreneur, I am co-Founder of the Womens Worldwide Web and was the license holder and lead organizer of TEDxNewYorkSalon in Manhattan for three and a half years.
I have worked in the Americas, Asia Pacific, Europe, the UK, and the UAE. I speak English, Filipino and Spanish; and am taxi conversant in French, Mandarin, Thai, Japanese, and Bahasa Indonesia.
I am now back in the motherland committed to doing my part in nation-building by supporting Philippines-based global businesses, job creation, consulting with startups, SMEs, conglomerates; doing pro-bono work for charities and foundations and causing a virtuous cycle of good trouble through big ideas, creativity and innovation.
My bragging rights include
Scholar Award Winning Strategist for Planning Effectiveness, Ogilvy Asia Pacific
Unlocking the strategic insight for the iconic Pond's, inspiring the shift in the brand's global direction
Designing breakthrough ethnographic approach that went on to win an Atticus award for original thinking in communications
Launching the employer brand for one of the most respected Philippines-based global conglomerates
Establishing the digital marketing recruitment process and set up for one of the Philippines largest providers of global maritime professionals, advancing international careers and supporting the world’s essential maritime sector; reaching millions more Filipinos and opening maritime career pathways at a larger scale.
Relaunching a Manila based global consultancy to usher in a dynamic period of growth and expansion.
“We’ll never solve the feminization of power until we solve the masculinity of wealth”